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Digital Marketing: Today’s time is digital, due to which all businesses are also becoming digital. In such a situation, if you do not know what digital marketing is, then you will be far behind in comparison to other people.
That’s why it is important to change with the times, the same thing applies to your business as well. The way of doing business is also changing with time. Gone are the days when a product was promoted from door to door. But it was a waste of time.
Therefore, in today’s time, every company is adopting digital methods to promote its service and product. Whenever a company starts a product or business, companies resort to digital marketing to make it successful.
With the help of digital marketing, companies can easily reach their target audience and grow their business.
In olden times people used radio TV, banner hoarding, news paper for advertisement. But today the internet is the age of social media. With the help of which you can reach your advertisement to one lakh people very easily, that too at a very low cost .
How to Start a Career in Digital Marketing (Simple Steps)
As people are spending more and more of their time on the internet, business is now moving towards digital marketing instead of traditional marketing, the demand for digital marketing will increase more in the coming times.
If you want to make a career in digital marketing, then definitely read this post completely because in this post I have told well about many things related to digital marketing career in India, which you need to know.
What is Digital Marketing?
Digital marketing is a technique in which digital channels like SEO, social media, website, YouTube, email etc. are used to make the product or service of any company accessible to the people.
Growing Digital Marketing Career Opportunities in India
I believe in the demand and supply model. If the demand is high, sufficient supply is needed to make a quality product. However, the demand for digital marketers is huge and the supply is short at the moment. I am not saying this based on guesswork but by looking at these numbers shown by popular channels like LinkedIn and Naukri.com.
Digital marketing career india
Now, this is only a result of the term ‘Digital Marketing’. I have also not checked the result for keywords like SEO Manager, Google Ads Specialist, Content Writer, Social Media Executive etc.
I am sure these numbers together will be huge and it is a sign of huge demand for a digital marketer.
Is there an adequate supply of digital marketers?
Digital marketing is not yet a part of India’s education system. It is commonly offered by business schools as a crash course, elective subject, or semester course. However, there is no concrete specialization that Indian universities have adopted. In 2021, I personally have seen huge interest from candidates to take digital marketing courses in India.
I have instinctively realized that there are very few Indians who have decided to focus on digital marketing as a career.
Most of the agencies in India have created digital marketers. They take people with the required skills and shape them into a specialized domain of digital marketing which includes Inbound Marketing, Search Engine Optimization (on-page or off-page), Search Engine Marketing (Google, Bing AdWords Experts), Content Writing can happen.
Why do Digital Marketing Course
If you are tech savvy and want to make a good future in the field of technology then you can do this course. Internet revolution has started in India. Most companies build their marketing strategy with the Internet in mind. The coming years will be of the Internet and there will be a good demand for digital marketing experts.
Where to get job
There is no limit for this job today. There are millions of companies that do business through the internet and most of them need a digital marketing manager. Companies like tourism, banking, retail, media, hospitality etc need a digital marketing manager. You can also get job opportunity in foreign companies.
Online advertising
This includes purchasing promotions on stages like Google, Facebook, and Instagram. This system, taking everything into account, is perfect for getting traffic to your site quick.
Notwithstanding, in the event that you’re a finished fledgling, this channel might be on the dangerous side. Overseeing on the web promotions isn’t just a question of turning it on and allowing the traffic to stream. You’ll in any case require some information and experience so you don’t wind up losing all your cash.
10 Tips on How To Kickstart Your Digital Marketing Career
- Develop your soft skills
- Conduct a SWOT analysis
- Tell your story
- Don’t be afraid to take criticism
- Know your attitudes and values
- Know your purpose
- Understand how you can give value
- Overcome imposter syndrome
- Don’t assume you’re over-qualified
- Don’t accept rejection
